Our mission is to unleash brands from desktop-only research to deliver a more representative audience and reliable insights that improve marketing decision-making. We believe that reaching audiences of today requires a mobile-first approach. It’s about aligning the research process with how and where consumers spend their time.
We use technology to align data collection and research participation with consumers lives because we believe that mobile-first is people-first. Consumer’s mobile devices are always on and ever-present.
Our technology enables us to marry consumer’s shopping and purchase behavior in the real-world (brick and mortar) with their shopping behavior in the digital world (in-app and online).